Integrity House, one of New Jersey’s largest licensed not-profit providers of comprehensive substance use disorder and mental health services with programs in Kearny, Newark, Secaucus, Toms River, Morris Plains, and Paramus, has revealed a new logo, reflecting the organization’s transformation as a provider of whole-person services. The new logo and branding were unveiled at Integrity House’s “Integrity Day” event in Newark’s Lincoln Park on August 22, 2024, a celebration of the 56th anniversary of the agency’s incorporation in Newark.
Since opening its doors in 1968, Integrity House has evolved beyond the provision of residential addiction treatment services to meet a wider range of community needs. The agency now operates a vast network of services including inpatient, residential, and outpatient addiction treatment; mental health services; primary care services; outreach and prevention services; harm reduction services; and recovery services. Integrity House’s new brand captures the agency’s comprehensive offerings while reflecting its ongoing commitment to quality and compassionate care. Across all services, Integrity House will continue to prioritize serving community members who frequently experience barriers to care, such as individuals experiencing homelessness, individuals involved with the criminal justice system, and individuals who identify as BIPOC.
The iconography of the new logo represents a sun that symbolizes hope, renewal, and new beginnings. This aligns with Integrity House’s mission to provide a fresh start for individuals seeking help and support. The circle form signifies wholeness, continuity, and completeness – suggesting a holistic approach to care and support where every aspect of an individual’s well-being is considered. The circle also represents a protective boundary – a safe space where individuals can heal and grow without fear.
“This new identity reflects our growth, our vision for the future, and our unwavering dedication to our core values,” said Robert J. Budsock, President and CEO of Integrity House. “When individuals facing substance use disorder or mental health challenges require compassionate care, they turn to Integrity House. We’ve been a trusted source in our field since 1968, and our goal has remained constant. By offering a wide range of services, Integrity House helps those in need find the right programs to help them on their journey of sustainable recovery.”
Love it! Dave